Caldwell Corporate Business Development - Brand Development Services

Brand Development Services

SERVICES

Analyzing the effectiveness of current brand development programs.
Improving sales and marketing strategies.
Writing marketing and sales business plans and sales handbooks.
Development in creating, executing and managing marketing, sales, promotional, advertising and display programs.
Improvement in the hiring, training and management of national broker sales teams and direct company sales representatives.
Creating organized sales departments.
Competitive research and analysis.
Creating, developing and launching new products; upgrading existing products.
Restructuring product pricing.
Improving product packaging.
Business development negotiations.
Assessment, improvement or elimination of ineffective programs.
Development of company brand policies.

RESULTS

The work I do for companies results in generating greater profitability through more effective organizational development, marketing and sales programs. It is much easier to sell brands. Sales increased 100% for some companies I have worked with. I was acknowledged as the key person responsible for one company receiving the Small Business Administration 1995 Exporter of the Year Award for the San Francisco District.