About Al Caldwell
Al Caldwell is an outstanding leader in the world of corporate business development. He has designed and executed highly successful organizational, marketing, and sales programs and made one of the companies he worked with an award winning industry leader. His experience encompasses national and international business development through numerous trade channels and has applied his skills in various industries. A strong strategist and tactician, Al’s sound, dynamic and innovative style is combined with a high degree of organization and detail orientation. His work makes companies more effective in marketing, sales, organizational and profitability results. He is known for his integrity and dedication.
Al achieves results with over two decades of business experience combined with successful business talent and instinct. Through sound principals and dynamic vision he instinctively sees the big picture for building companies to their maximum potential. His breadth of experience gives him the background to recognize and develop the areas needed to build company growth. His experience and level-headedness provides the background to realistically build companies to their full potential and profitability.
Al’s in-depth, diverse background includes Fortune 500 companies as well as small companies, manufacturers, distributors and retailers. His experience embraces multiple national trade channels, international sales, and numerous industries. His work includes consulting, coaching, national sales and marketing management, territory sales management, and his own business development company.
Al has many years of experience in accomplishing significant improvements in business development for companies through organizational improvement, and creating effective marketing and sales programs.
Organizational Development -
Al has significantly contributed to companies growth through creating a high level of organizational structure providing an improved level of both efficiency and effectiveness benefiting bottom-line profitability. Through organizing and focusing company direction, empowering marketing strategies, organized sales team training, creating effective sales presentations, clear and effective sales objectives, eliminating ineffective programs, creating professional company business and consumer presentations, designing and implementing efficient company information systems, and company policy development Al creates increased company effectiveness and profitability.
Marketing and Sales -
His experience includes creating effective marketing and sales strategies; developing promotions and advertising programs; hiring, training and managing successful national and international sales teams; writing marketing and sales plans and sales handbooks; and consulting in business development. Al has created new products and launched them nationally and internationally. His work includes product packaging and sales material development. He is an expert in merchandising.
The results of Al's work has increased company sales over 100%; created more effective company organization; created successful company business development strategies; defined company and product direction; written marketing and sales plans and sales team handbooks; built professional company trade presence; created, trained and managed successful national and international sales teams; created and launched successful new products; eliminated ineffective programs; won a company an award; and presented companies with many business building opportunities.
Al takes the burden from companies by improving their effectiveness through a valuable, experienced outside perspective.
The combination of experience, skills, successful business talent, and an excellent reputation has lead Al to be well respected by businesses and colleagues. A graduate of Wayne State University in Mass Communication, Al also has an education in Internet marketing through the College of Marin. Al also served as the Public Relations Director for the North Bay Corvette Association for 5 years.